STUDY SHOWS GAYS ARE TRENDIER

Proof that individuality in the gay community is becoming as rare as a straight man at a Cher Concert, a new study shows we homos have taken the lead over the breeders in our propensity to want to emulate the latest trend (I feel a profound sadness enveloping me).Then again, perhaps my pathological need to avoid broad social trends isn't any healthier (I think I miss a lot of good things that way)...oh well what can you do?


Is it any wonder?

Nearly half (48 percent) of gay and lesbian adults say they like to keep up with the latest styles and trends, compared with 38 percent of heterosexual adults, according to an online survey by Harris Interactive, conducted in conjunction with Witeck-Combs Communications, Inc., writes MarketingCharts.

A similar survey in January 2007 found 38 percent of gay and lesbian adults reported that they like to keep up with the latest styles and trends (compared with 32 percent of heterosexual adults):

Among gay men, more than half (53 percent) report that they like to keep up with the latest styles and trends, compared with fewer than one-third (30 percent) of heterosexual men. In the earlier survey, 39 percent of gay men said so, compared with 32 percent of heterosexual males.

Gay and lesbian adults are also more likely to upgrade to the latest model compared with their heterosexual counterparts:

The latest survey shows 45 percent of gay and lesbian adults say they tend to upgrade to the latest model or version of a product, compared with one-third (33 percent) of heterosexual adults.

Among gay men, nearly half (49 percent) report they tend to upgrade to the latest model or version of a product, compared with 35 percent of heterosexual men.

"The LGBT community has long been known not just for trend-spotting but also trend-setting," said Wes Combs, President of Witeck-Combs Communications. "They are very savvy consumers and often motivated to spend a little extra on new products and upgrades."